A 3D medical animation studio that helps medical device and pharmaceutical companies to market their products showing what video cannot.
Dave Grossman | April 20, 2021
An estimated 7 million Americans are living with hip and/or knee replacements. As these procedures become increasingly popular, patient education becomes a powerful selling tool. This 3D hip replacement animation clearly demonstrates the added structure to the hip areas.
3D medical animations can be useful in medical equipment sales, practitioner training, and patient awareness. Helping patients better understand what hip replacement procedures entail can help them better evaluate the procedures of potential benefits to them. In this breakdown, we showcase how this 3D animation demonstrates the hip replacement process.
Hip replacement surgery is utilized in many cases for a wide range of patient circumstances. Additionally, body types can vary wildly. Having clear, well-presented images and video of only the essential structures (bone, cartilage, etc) is helpful. In this image, the animation showcases the initial installation of the acetabular component and plastic liner. The isolated rendering of only skeletal structure provides a concise demonstration of equipment location.
For medical procedures with multiple steps (most) it’s essential to provide clear and accurate depictions of each step. This helps patients, doctors, and sales teams clearly convey how such prosthesis are intended to be used. This rendering showcases a ghosted image of the femoral stem being attached to the acetabluar assembly. This can help visualize the extent to which lower femoral support is integrated within the device.
One major benefit of 3D animations, even compared to photorealistic renderings, is they convey motion. Hip replacement surgery is very kinematic all around—the devices move and they are intended to help the patients move! This selection of the 3D animation showcases the full range-of-motion associated with this medical device.
Medical devices are life-saving equipment in many cases and, in the case of hip-replacement surgery, can help patients reclaim independence. 3D animations can help better educate patients and practitioners alike to the benefits of such procedures. This 3D animation was created to demonstrate the different parts of this surgery as well as the resulting functionality of the medical device. Send a question to our animation team to learn more about how this animation was created.
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