Dave Grossman | August 28, 2019
The global medical animation market is flourishing. As more healthcare providers use animation to improve patient care, experts predict the industry will be worth $301.3 million by the year 2021. Illustrations, 3D graphics, virtual reality simulations — you can use all of these forms of media to convey complicated medical concepts to your patients. Here’s how medical animation simplifies healthcare and improves patient engagement.
Patient-practitioner consultations are time-consuming and expensive. Medical animations let you deliver valuable information about diagnoses and treatments without having to meet patients face-to-face. After all, these videos depict medical procedures in vivid detail and improve awareness of health-related subjects. Research shows that videos are a much more effective way to communicate important topics than patient information leaflets. The human brain is capable of processing an image in less than a second, but a patient needs much more time to read and understand written information.
Animated videos are a great way to improve patient engagement. One study showed that animated explainer videos — short educational videos that demonstrate complex concepts — increased conversion rates by 20 percent. Moreover, explainer videos were among the most popular type of video content in 2015. More healthcare providers now use animated videos to engage with patients in and out of a hospital setting. For example, you can use a medical animation to explain a surgical procedure before you get consent from a patient.
Medical animations often include colorful characters and sound effects, making them much more enjoyable than conventional face-to-face consultations and patient information leaflets. However, these videos still serve an important purpose: animations help patients visualize the complexities of healthcare. Take a look at these videos from the U.S. National Library of Medicine, for example. They illustrate the anatomy of the human body and how diseases affect organs.
Medical animations are the ultimate way to educate, engage with and entertain your patients. These type of videos are an essential tool for healthcare providers who want to improve patient satisfaction and reduce consultation times.
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