DG Medical Animations | 3D Medical Animation Studio https://dgmedicalanimations.com A 3D medical animation studio that helps medical device and pharmaceutical companies to market their products showing what video cannot. Sat, 23 May 2020 20:36:55 +0000 en-US hourly 1 https://wordpress.org/?v=5.4.2 https://dgmedicalanimations.com/wp-content/uploads/2019/09/cropped-dgma-favico-32x32.png DG Medical Animations | 3D Medical Animation Studio https://dgmedicalanimations.com 32 32 Can Medical Animation Simplify Healthcare and Patient Engagement? https://dgmedicalanimations.com/medical-animations-in-court-is-it-just-a-gimmick-or-the-real-thing/ https://dgmedicalanimations.com/medical-animations-in-court-is-it-just-a-gimmick-or-the-real-thing/#respond Wed, 20 May 2020 10:29:27 +0000 http://dgmedical.flywheelsites.com/?p=115 The global medical animation market is flourishing. As more healthcare providers use animation to improve patient care, experts predict the industry will be worth $301.3 million by the year 2021. Illustrations, 3D graphics, virtual reality simulations — you can use all of these forms of media to convey complicated medical concepts to your patients. Here’s how medical animation simplifies healthcare and improves patient engagement.

Medical Animation Educates Patients

Patient-practitioner consultations are time-consuming and expensive. Medical animations let you deliver valuable information about diagnoses and treatments without having to meet patients face-to-face. After all, these videos depict medical procedures in vivid detail and improve awareness of health-related subjects. Research shows that videos are a much more effective way to communicate important topics than patient information leaflets. The human brain is capable of processing an image in less than a second, but a patient needs much more time to read and understand written information.

Medical Animation Improves Patient Engagement

Animated videos are a great way to improve patient engagement. One study showed that animated explainer videos — short educational videos that demonstrate complex concepts — increased conversion rates by 20 percent. Moreover, explainer videos were among the most popular type of video content in 2015. More healthcare providers now use animated videos to engage with patients in and out of a hospital setting. For example, you can use a medical animation to explain a surgical procedure before you get consent from a patient.

Medical Animation Entertains Patients

Medical animations often include colorful characters and sound effects, making them much more enjoyable than conventional face-to-face consultations and patient information leaflets. However, these videos still serve an important purpose: animations help patients visualize the complexities of healthcare. Take a look at these videos from the U.S. National Library of Medicine, for example. They illustrate the anatomy of the human body and how diseases affect organs.

Medical animations are the ultimate way to educate, engage with and entertain your patients. These type of videos are an essential tool for healthcare providers who want to improve patient satisfaction and reduce consultation times.

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Medical Animations in Court. Is It Just a Gimmick or the Real Thing? https://dgmedicalanimations.com/extended-demo-reel-dg-medical-animations/ https://dgmedicalanimations.com/extended-demo-reel-dg-medical-animations/#respond Thu, 30 Apr 2020 10:18:33 +0000 http://dgmedical.flywheelsites.com/?p=113 Medical animations and simulations are sometimes used during trials as a visual aid to complement testimony. You may be wondering if they’re just a gimmick or novelty in the courtroom, or if they’re a valuable resource for attorneys.

The Pros of Medical Animations in Court

The average juror is not well versed in medical jargon, and it can be difficult for a juror to navigate the often technical elements of a case.

This is where medical animations become incredibly useful. 3D medical simulations help a jury visualize and understand exactly what happened without having to obtain a medical degree.

In addition, these simulations also provide another avenue to introduce medical facts that are relevant to a case.

The Cons of Medical Animations

One of the biggest downsides to medical animations is that they can mislead the jury into drawing incorrect conclusions. Often giving the testimony more weight than if it was just a person sitting in the witness stand. In many cases, the court will preface the use of any medical animations with instructions on how the jury should use this evidence in their decision-making processes.

Why Attorneys Are Using Medical Animations

Animations can make it easier to digest this information. Medical simulations often fall under the category of substantive evidence. They process the available data to show what would happen, with the help of a computer.

Medical animations provide an effective tool when used appropriately in the courtroom. You can show the jury an in-motion example of everything that the experts are saying in order to better make your case. When you’re up against a difficult challenge, it makes sense to use all the resources at your disposal to get a favorable verdict for your client.

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Why Use 3D Medical Illustrations and Animations? https://dgmedicalanimations.com/why-3d-medical-animations/ https://dgmedicalanimations.com/why-3d-medical-animations/#respond Sun, 22 Mar 2020 11:36:05 +0000 http://dgmedical.flywheelsites.com/?p=1

Traditional means to market medical devices such as brochures and pamphlets are an ineffective means of communication because they only show, at best, a few static images of the device and its relationship to the body. 3D medical animation tackles this problem head on, immersing the viewer in a sophisticated, dynamic and educating visual presentation. It is simply more gripping than its two-dimensional and static counterparts.Before we get too deep in the woods, you may want to view our Infographic on the State of Medical Device Marketing.

In 2013, Grey Matter Marketing conducted a survey of workers in either the medical device or pharmaceutical and diagnostics fields, which revealed some remarkable statistics:

  • Almost 20% responded that they had made no digital marketing efforts.
  • Only 2/3 of those surveyed said they would do so in the next few years.
  • 50% do some digital marketing, but it’s not comprehensive.
  • At least 35% found their content to be too static and unengaging.
  • Only 30% have an annually updated plan.

This means that 70% of the industry has yet to take full advantage of the progressive strategies that animation and digital marketing bring to the table despite the fact that, by the time a customer reaches out to a product or service supplier, their purchase is 60% complete. The majority of the transaction occurs before that customer has even met a representative.

Just a few years ago, MedTech company websites were mostly comprised of brochure-ware, but the industry is finally catching up with the times and beginning to engage its customers, whether they are selling B2B or B2C. Those companies at the forefront have learned that if a business isn’t engaging with a customer on the customer’s preferred platform, it doesn’t mean the conversation isn’t happening, it means it’s happening without them:

  • 7 out of 8 Americans watched video online and almost all of them watched one every day.
  • Visually-oriented social media networks such as Instagram, Vine and Snapchat have all doubled user growth in the last 5 years.
  • Facebook registered over 230 billion minutes of user engagement.

3D medical illustrations advantageously positions MedTech companies at the front of this evolution in media technology. It can help cut marketing budgets by

training sales representatives, increasing brand awareness, informing media, educating physicians and patients, enhancing a CME program and persuading investors. Moreover, stills can be extracted from the animation for broadcast, brochures, print ads and trade show displays.

Scientific animations are an invaluable resource that vividly displays the new drug binding to cellular structures, a retractor smoothly making its incision into the back for spinal decompression surgery, or a screw fastening two bones together. Because the mind fundamentally strives to create a narrative out of the world, animation presents a tight script that taps into the emotional elements that drive a purchaser’s decision making and connect in a way that MedTech companies of the past decades could only dream.

 

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